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Juan Ortiz
Juan Ortiz
General Manager

Juan Ortiz is the General Manager of Navarro Discount Pharmacy, a division of CVS Health. He joined Navarro as its CFO in August 2008 having been specifically recruited to Navarro Discount Pharmacy for his ability to manage complex businesses and operations. He and his team stabilized sales and customer traffic, identified new revenue streams, increased profitability and reduced operating expenses by $10 million in a 24 month period. In recognition of these achievements, Juan was named CFO of the Year in the Turnaround category by the South Florida Business Journal in the first quarter of 2011. Juan was promoted to CEO of the Company in July of 2011. During his tenure as Navarro's CEO, Juan led the expansion of stores of the chain in South Florida; founded Navarro's wholesale division, Magellan; oversaw the start and rapid growth of Navarro's specialty pharmacy; directed the fast growing OTC Health Solutions, the Company's OTC benefits manager; launched Navarro's bilingual brand, "Vida Mia"; and guided the development of various innovative health and other services provided by the Company.

Juan is involved in community and trade organizations. Up until the acquisition of the Company by CVS Health in September 2014, Juan served on the Board of Directors of the National Association of Chain Drug Stores, the trade organization of traditional drug stores, supermarkets, and mass merchants with pharmacies from regional chains with four stores to national companies. In April 2013, Juan was elected Treasurer and Executive Committee member of NACDS. Up until September 2014, Juan was also a member of the Board of Directors of the Chain Drug Consortium, a consortium of regional chain drug stores in the U.S. He is also a member of the American and Florida Institutes of Certified Public Accountants, and serves a Trustee and Treasurer of the Board of Trustees for St. Thomas Episcopal Parish School. Juan is a graduate of Florida State University.

Juan started his career at Deloitte and served as the CFO for 11 years of Bell Microproducts Latin America, a computer hardware distributor. Prior to Navarro, Juan was CEO of Atlantic Dental, a dental benefits management company, from 2006-2008.

Cristina Leon-Rivero
Cristina Leon-Rivero
Chief Marketing and Merchandising Officer

Cristy Leon-Rivero supervises all of the company's purchasing, niche assortment products, Vida Mia (Navarro's private label line of products) as well as marketing activities including branding and market research, advertising, health screenings, in-store promotions, public relations, community relations and social media. She and her staff are responsible for centralizing and coordinating all marketing efforts. Leon-Rivero joined Navarro Discount Pharmacy in August 2008 as Director of Human Resources. She was promoted to Vice President of Marketing in 2010 and CMO in 2013. Prior to this, she was Senior Vice President and Director of Human Resources for Premier American Bank and served as Director of Human Resource Operations for Doral Golf Resort and Spa, A Marriott Resort where she served on a task-force team in introducing new properties. Leon-Rivero is a member of the Board of Directors for the South Florida After School All Stars. She holds a Bachelor's degree from Florida International University in Hospitality and Tourism Management and a Masters in Business Administration from the University of Miami.

Manuel Leon
Manuel Leon
Vice President, Non Retail Assets

In his role as Vice President, Manuel Leon is responsible for OTC Health Solutions, the wholly owned subsidiary of Navarro Discount Pharmacies, which partners with health plans and employee groups to fulfill and distribute OTC benefits nationwide. In addition to the above, Mr. Leon also manages the Navarro Distribution Center in Medley, FL. The 270,000 Sq. Ft facility supports store operations in various capacities, houses all administrative and executive personnel as well as several ancillary business units.
Mr. Leon holds a Masters of Business Administration from Florida International University and is married with 3 daughters.

Sergio Campos
Sergio Campos
Chief Information Officer

Sergio Campos joined Navarro Discount Pharmacy in November 1997 as Information Technology Director. Prior to joining Navarro, Campos was Vice President of IT for Luria and Son where he worked for six years. Campos's main contributions in his technology management function within Navarro include working with various teams on systems and process planning, design and development, implementation and integration. Campos holds a Bachelor of Science degree in Systems Engineering from Simon Bolivar in Venezuela.

Vicente A. Urrutia
Vicente A. Urrutia
Vice President of Store Operations

Vince Urrutia joined Navarro Discount Pharmacies in August of 2012, as Senior Director of Store Operations. Today, Vince has taken the charge of Vice President of Store Operations, responsible for the full scope of Retail Operations, including Front End Operations which encompasses Fragrance Sales and Digital Technology Departments. In his role, Vince works closely with all third party and community partners, including Gran Paris, US Postal Service, Continental Bank and Western Union, among others.

Vince brings over twenty five years of drug store retail experience, as he is formerly the head of Multicultural Marketing and Merchandising, U.S. and Puerto Rico, for CVS Caremark. His career has been heavily focused on customizing the shopping experience for diverse consumers within markets that face ever changing demographics. In 2004, when CVS acquired Eckerd Drugs in Florida and Texas, Vince lead the South Florida market in an Operational role as Regional Manager for 200 stores from Fort Lauderdale through Key West. In 2006, Vince took on the role of Senior Manager of Multicultural for the chain impacting nearly 2,500 stores from California to New York and every key market in between with a highly diverse consumer base.

Vince is active in the South Florida community- participating in the Emmaus Discipleship Program, Knights of Columbus and supports the Miami Children's Hospital Hugs & Kisses Foundation. Vince is an active member of the Retailer Executives Federation and has been a guest speaker at Hispanic 360 and Chamber of Commerce, where he was awarded the Hispanic Vision & Leadership Business Award. He resides in Miami, Florida with his wife, Madeleine and their two young sons.